reader@art-of-gtm:~/about$ cat README.md
About the publication
$High-signal essays and a newsletter on go-to-market craft — written for operators, not spectators.
Masthead
- Joan WestenbergEditor
- Studio SelfPublisher
- ContributorsGuest writers
Why we publish
$Go-to-market deserves the same editorial seriousness as product and engineering. The Art of GTM exists to make that craft legible — positioning, distribution, and sales motion as something you can study and improve.
$We publish essays you can send to a teammate, and a newsletter that keeps the signal coming. Think Every for GTM — reading first, product second.
What we stand for
Signal over noise
Every piece should teach a transferable GTM move — not hype, not filler.
Operator-first
We write for people shipping the motion: founders, PMM, and revenue operators.
GTM as craft
Positioning, distribution, and sales craft treated as a discipline worth studying.
Editorial voice
Named voices and clear takes. A publication, not a brand blog in disguise.
Start reading
Browse the essay archive, or subscribe for the newsletter as new issues ship.